BAM! You know the model who had to pose for this was holding on to his own head so as not to show a visible clenched butt expecting the sharp sting of a wet towel-slap. I wonder if models get paid extra for that. Nicely shot, Thomas Juul.

The puke thing though? Yeah, I don't know man. Kinda gross.

Client : Flavour Agency : JWT Halbye Kaag Creative Director : Simon Wooller Creative : Rasmus Petersen Creative : Lasse Bækbo Hinke Photographer : Thomas Juul
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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