Oh that's exactly what we need, an Adshel that menstruates.

TBWA\Whybin Auckland built special adshels that went through a monthly cycle. PMS, Chocolate cravings and all.
It was first filled with tampons, and then the adshels were filled daily with free stuff women need over the course of a month.Chocolate, to fruit, to naughty knickers, to voodoo man-dolls and so on. Any passing female could help herself to the free Flossie-branded items. How fun. :) Click on the image to get a better look. Go inside to read credits but only if you promise not to giggle at the ECD's surname.

Client: Flossie
Agency: TBWA\Whybin Auckland
Andy Blood : Executive Creative Director
Guy Roberts : Creative Director
Jessica Neale : Creative
Amy Thexton : Creative
Group Account Director: Sarah Goldring
Account Manager: David Wilson


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.