I'm showing off the book cover first, which was sent out to book critics wrapped in that familiar red net one buys oranges in. We've seen fruit stickers as ads before, on apples for Yrkes-SM and Bananas for Garfield the movie, but this example is less farfetched than a lasagna loving cat in your fruit bowl. The book it advertises, Tutti Frutti, is like a dictionary of every fruit and berry there is, where facts, recipes and inspiration on each fruit fills the pages together with ultra stylish and mouth watering photographs of each one. The book is written by Klas and Maria Lindstrand, and designed by Klas Lindstrand who also came up with the advertising concept. See stickers inside.

The stickers direct people to "Buy the book now on adlibris.se" - you can do that here.