This ad is so silly, I love it. Also it's great because the ad is using the Focus as a signature, not as a Giant Ass Display. Maybe they can get away with it because the dealers don't have as much sway in Israel as they do in the States.

Agency: BBR Saatchi & Saatchi CEO: Yossi Lubaton Chief Creative Officer: Nadav Pressman Creative Director: Eran Nir Art Director: Ori Hasson Copywriter: Liron Cohen, Idan Levy VP- Account Group Head: Nir Federbush Account Supervisor: Yogev Weiss Account Executive: Ziv Mishan Head of Strategic Planning: Shai Nissenboim VP Production: Dori Gvili Illustrator: Ido Hirshberg
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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