Friends of the Earth Korea (KFEM) - you reap what you sow - ambient, Korea

At the risk of making Adland even more attractive to those odd environmental spammers who sign up just to add comments about their world-saving products (hint guys, those messages are never seen by anyone but me, quit wasting your time) - here's yet another campaign to educate us on how the pollution we spew will come back to bite us in the ass. Or lungs. For a nice change of poster-pace, this painted directly on to a wall (click the image for more and bigger photos).

Agency: Ogilvy & Mather Korea, Seoul
Chulwoong Choi (Designer)
Wain Choi (Chief Creative Officer)
Yongsun Kim (Creative Director/ writer)
Chohee Yu (Art Director)
Yongsun Kim (Copywriter)