Andersson & Jourdan ganged up with Miami advertising and created the original fruit of all knowledge to tempt people into checking out "Profession Swedish Master Cup" (Yrkes-SM). The games winners end up in a national team competing for Sweden in World Skills Competition, which will be held in Japan 2007.
The games 'Profession Swedish Master Cup' (Yrkes-SM) was held this weekend in Gothenburg, Sweden. At the same time as the games played there was a convention where over 40 vocational educations were represented. To attract people to go to the convention, 2000 apples were given away outside of Liseberg (an amusement park) and the convention center itself.
– "The fruit of all knowledge doesn't have to be just a symbol for theoretical education and vocations. We thought it was a relevant message channel to get young people to consider their choice of studies in high school." said Gustaf Inger from Miami.
Ad agency: Miami