OFFER/SOLUTION
Contrastrategy: instead of realizing the unique and weak graphical piece… we extend the pre-established diffusion, adding channels or means of diffusion and applying the message in a real sweep 360º.

For it, we design a universally strong concept that includes an integral campaign and of length crossed of prevención/concienciación governed under the unique phrase that says our worse desire to the disease: that Fuck You AIDS! This way and only this way: hating it and wishing the worst thing him, we will be conscious of using condoms whenever we support sexual relations of risk and will create again the habit of use that so much and damage it will cause him to the disease.