For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.

The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.

Agency: TBWA/Chiat/Day Los Angeles Client: New York Giants ECD: Patrick O'Neill Global Group Creative Director: Brent Anderson Global Group Creative Director: Steve Howard Art Director: Paulo Cruz Copywriter: Evan Brown Group Planning Director: Scott MacMaster Worldwide Managing Director: Nick Drake Photographer: AP
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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