Gatorade G Moments: Eli Manning - Topical NYT ad yesterday

dabitch's picture
Posted by dabitch on 8. February 2012 - 9:17

For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.

The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.

Agency:
TBWA/Chiat/Day Los Angeles
Client:
New York Giants
ECD:
Patrick O'Neill
Global Group Creative Director:
Brent Anderson
Global Group Creative Director:
Steve Howard
Art Director:
Paulo Cruz
Copywriter:
Evan Brown
Group Planning Director:
Scott MacMaster
Worldwide Managing Director:
Nick Drake
Photographer:
AP

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