For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.

The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.

Agency:
TBWA/Chiat/Day Los Angeles
Client:
New York Giants
ECD:
Patrick O'Neill
Global Group Creative Director:
Brent Anderson
Global Group Creative Director:
Steve Howard
Art Director:
Paulo Cruz
Copywriter:
Evan Brown
Group Planning Director:
Scott MacMaster
Worldwide Managing Director:
Nick Drake
Photographer:
AP

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.