From BBDO new york comes this campaign for GE showing little fireflies with eco-friendly CFL light bulbs-butts. Aw. Kyoot.

The first thing I thought of when I saw these though were the cute illustrated animals with energy saving lightbulbs in a previous campaign for greenpeace from JWT Bucharest. Ad-damaged, me? Noooo.

Bill Bruce / David Lubars : Executive Creative Director John Leu : Creative Director/ art director Brad Roseberry : Creative Director/ writer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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