Neogama/BBH, São Paulo, Brazil shows us the ultimate fridge for those who like to express themselves - you write straight on it. Personally, I hate to see fridges and want them hiding behind kitchen cabinet doors instead.

The street art / mural style reminds me of the Red Cross vs AIDES badlanders. Execution only, of course.

Marcus Hausser, Photographer
Alexandre Gama, Executive Creative Director
Wilson Mateos, Creative Director
Márcio Ribas, Creative Director
Felipe Zambon, Art Director
Raphael Quatrocci, Copywriter
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Digital Retouching: Carlos Morelli

Commercials: 
Country: 

Comments (2)

  • RLDavies's picture
    RLDavies

    Not wanting to steal their USP or anything, but I'd have thought any fridge would work the same way with a dry-wipe marker.

    It would certainly work with lipstick. When I was a teen, I used to leave notes to myself on the mirror that way. (Begged an old stick from my mother. It's the only lipstick I've ever owned.)

    Jul 30, 2008
  • Dabitch's picture
    Dabitch

    Not wanting to steal their USP or anything, but I'd have thought any fridge would work the same way with a dry-wipe marker

    Most actually do. USP THIEF!

    Aug 15, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.