Neogama/BBH, São Paulo, Brazil shows us the ultimate fridge for those who like to express themselves - you write straight on it. Personally, I hate to see fridges and want them hiding behind kitchen cabinet doors instead.

The street art / mural style reminds me of the Red Cross vs AIDES badlanders. Execution only, of course.

Marcus Hausser, Photographer Alexandre Gama, Executive Creative Director Wilson Mateos, Creative Director Márcio Ribas, Creative Director Felipe Zambon, Art Director Raphael Quatrocci, Copywriter Illustrators: Antônio Ezequiel, Pablo and Roberto Jun Digital Retouching: Carlos Morelli
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • RLDavies's picture
    RLDavies

    Not wanting to steal their USP or anything, but I'd have thought any fridge would work the same way with a dry-wipe marker.

    It would certainly work with lipstick. When I was a teen, I used to leave notes to myself on the mirror that way. (Begged an old stick from my mother. It's the only lipstick I've ever owned.)

    Jul 30, 2008
  • Dabitch's picture
    Dabitch

    Not wanting to steal their USP or anything, but I'd have thought any fridge would work the same way with a dry-wipe marker

    Most actually do. USP THIEF!

    Aug 15, 2008

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