Neogama/BBH, São Paulo, Brazil shows us the ultimate fridge for those who like to express themselves - you write straight on it. Personally, I hate to see fridges and want them hiding behind kitchen cabinet doors instead.

The street art / mural style reminds me of the Red Cross vs AIDES badlanders. Execution only, of course.

Marcus Hausser, Photographer Alexandre Gama, Executive Creative Director Wilson Mateos, Creative Director Márcio Ribas, Creative Director Felipe Zambon, Art Director Raphael Quatrocci, Copywriter Illustrators: Antônio Ezequiel, Pablo and Roberto Jun Digital Retouching: Carlos Morelli