We now have photographic evidence that Gene Simmons indeed 'assvertised' his show as we posted earlier by appearing with 25 models all wearing underwear that reads, "Gene Simmons Family Jewels" across their rears at the Hard Rock cafe in Times Square.

Bigger pictures inside.

If you want to take a closer look at the text on the tushes, click on the image.

Yes yes, everyone received the press release wedensday the 21st of march, like adfreak for example and so did the Adland Hostmaster box. Sorry about the delayed posting of already done to death 'news' kids, real life got in the way.