In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.

Client: Helsinki Region Transport Advertising Agency: 358, Helsinki, Finland Creative Director: Ale Lauraéus Copywriter: Antti Tähtinen Art Director: Ale Lauraéus Graphic designer: Antti Salminen Agency Producer: Mari Romanoff Account Manager: Veera Kivimäki Motion Designer: Oscar Böckerman Photographer: Lauri Eriksson / Kuvaamo oy Retouching: Jomppe Vaarakallo / Kuvaamo oy Additional credits: Production company:Directors Guild Director: Otso Tiainen Producers: Ville Varesvuo, Juha-Matti Nieminen DOP Jarkko Liikanen 3D + online Fake Sound designer Karo Broman @ Silencio Color grading Henri Pulla @ Pullapost