Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.
Saatchi and Saatchi NY
Tony Granger (Executive Creative Director)
Kerry Keenan (Creative Director)
Alison Gragnano (Creative Director)
Michael Schachtner (Art Director)
Menno Kluin (Art Director)
Julia Neumann (Copywriter)