Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.

Saatchi and Saatchi NY Tony Granger (Executive Creative Director) Kerry Keenan (Creative Director) Alison Gragnano (Creative Director) Michael Schachtner (Art Director) Menno Kluin (Art Director) Julia Neumann (Copywriter)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • lordFredruk's picture
    lordFredruk

    Damn. Probably one of the best guerrilla stunts I´ve seen.
    Of course they mean that the pork is stuck between the teeth.

    Jun 25, 2008
  • Jay.Mis's picture
    Jay.Mis

    Does anyone know where and when this OOH ad ran? How was it constructed? And by whom?

    Jun 30, 2008
  • Neo's picture
    Neo

    I thought it was at King and Varick NYC, but when I walked past the other day I realized that it couldn't be - now I'm not sure it even ran in New York City. I suggest you call up Saatchi NYC and inquire on the production of the pig. Probably by the same type of crew that do the Macy's thanksgiving parade balloons. ;)

    Jun 30, 2008

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