First you go to a Recreio store, and from there you can go anywhere. Recreio is Portuguese for "recreation," so I get that it's a recreational vehicle. But I'm thinking some of the nuance of the original headline has been lost in translation here.

Agency: 11:21, Rio, Brazil Client: Recreio Volkswagen Product: Amarok Creative Director: Gustavo Bastos Art Director: Leandro Barbosa Copyrigter: Gustavo Bastos Midia: Bianca Brandão Account Manager: Diego Crisostomo Aproved by: Eloy Braz, Sergio Rangel

Leave a comment

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.