The triumphant hand holding the salmon adds a serious level of goofiness to what might have been your regular old "get out there in your big SUV" ad.

Client: Land Rover Advertising Agency: Ben-Natan Golan, Hertzelia, Israel Creative Director: Tzur Golan Account manager: Carmit Redlich

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.