Gosh Goodbye wrinkles - beauty ads in a different way

 
 

Gosh Goodbye wrinkles - beauty ads in a different way

Grey Stockholm straightens out the wrinkles in new campaign for Gosh! The new campaign for anti-wrinkle cream Gosh is Grey Stockholms first for their new client.

We won the client just recently, and now we are starting a journey of, hopefully, a bit different advertising - especially in the somewhat conservative world of cosmetics. said Martin Stadhammar, Creative Director at Grey Stockholm.

Agency: Grey Stockholm
Martin Stadhammar, creative director / copywriter
Henrik Åsis, art director
Lillan Geijer, account director
Richard Landerus, studio
Client: Tradebanco, Jonas Delbanco.

Commercials: 
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Comments

uh yeah...it's not happening pour moi...where's the vid?

Double-page spread not good enough for you?

What's wrong Malkie? This is just press, no video/commercial involved. Or did you mean you want some in this campaign?

I've been wondering actually, how did they get the page wrinkled? It looks like it's been wrinkled for real, so did they have interns crumpling up freshly printed magazines or is this just a hoax?

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