Bula - Swedish for "bump (on the head)" - is a brand who decided to employ Goss ad agency, the guys who painted bikelanes on the highway, to do their ad campaign and this is the result.

Bula's ad answers the question "what do you need an ugly hat for..." with a suggestion to hide ugly hair. Oh yeah.

Goss
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.