Men bribing the women in their lives with milk, because apparently this helps against PMS/PMT.

This reminds me of the worst joke I know: "Why is Mad cow disease called BSE? Because PMS was already taken."

Goodby, Silverstein & Partners

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.