Men bribing the women in their lives with milk, because apparently this helps against PMS/PMT.

This reminds me of the worst joke I know: "Why is Mad cow disease called BSE? Because PMS was already taken."

Goodby, Silverstein & Partners

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.