Wolverine Body By Milk

Hugh Jackman, a.k.a Wolverine a.k.a OMG! hawt! poses as the Wolverine for a recent Got Milk ad, demonstrating an important point about attractive men with rippling muscles with the light cascading just right in advertising and that point is; What did you just say? Honey, I swear to god I was listening. Honest.

Body copy:

"My power to regenerate might be top secret but my
ability to re-energize is simple. Milk has protein to help build muscle and a
unique mix of nutrients to help you refuel. So eat right, train hard and drink
lowfat milk. That's just common mutant sense."

Client: Milk
Ad agency: Lowe New York


Comments (3)

  • Dabitch's picture

    Younow, I'm usually quite bored with the Celeb-Milk-Mustache ads - and that's because I think it's a rip-off from a 1980s Swedish Filmjölk campaign and rather predictably boring/bland. ( see Milk - where did you get that mustache? if you missed it) But in this case, I'll make an exception. More please. ;)

    Sep 16, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.