Canvas, Cape town and demonstrate "beating the odds" with a family of redheads. This red headed family of nine has one baby with black hair, but really, the odds of two parents with the mutated MC1R gene to have a redheaded child is actually 1 in 4. (Note that blondes and brunettes can have the mutated MC1R gene.)

Client: Betting website Agency : Canvas, Cape town Michael Ipp (Creative Director) Tim Church (Art Director) Tim Church, Michael Ipp (Copywriter) Still images, Cape town (Retoucher) Bryan Traylor (Photographer) Jackie St Clair Moor (Account manager)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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