Canvas, Cape town and GreatOdds.co.za demonstrate "beating the odds" with a family of redheads. This red headed family of nine has one baby with black hair, but really, the odds of two parents with the mutated MC1R gene to have a redheaded child is actually 1 in 4. (Note that blondes and brunettes can have the mutated MC1R gene.)

Client: GreatOdds.co.za Betting website Agency : Canvas, Cape town Michael Ipp (Creative Director) Tim Church (Art Director) Tim Church, Michael Ipp (Copywriter) Still images, Cape town (Retoucher) Bryan Traylor (Photographer) Jackie St Clair Moor (Account manager)
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.