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Whybin TBWA, Sydney sent these rolling posters about to remind people that if they skip using their car half the time, they drastically reduce greenhouse gases. To lead by good example, they used bike-posters. Those beaches look great, I want to move to Oz!

Garry Horner, Executive Creative Director Matt Kemsley, Creative Director David O'Sullivan, Art Director Simone Bartolini, Copywriter Jessie Williams, Producer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • purplesimon's picture

    The best way to reduce your CO2 emissions (it's a greenhouse gas, but not as bad as water vapour or methane) is to stop breathing.

    Jul 22, 2008

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