Scala JWT Bucharest brings us this lighbulb-propaganda from Greenpeace.

The line reads;

Unlike normal light bulbs, the economic bulbs save up to 80% more energy.
- If nature could act for itself, what would it choose?

Alex Tamba : Illustrator Angela Teodorescu : Creative Catalyst Agency: Scala JWT Bucharest Alexandra Cantor : Creative Catalyst Mihai Cojocaru : Executive Creative Director Andreea Dragomir : Copywriter Virgiliu Andone : Art Director

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • purplesimon's picture

    Oh jeez no. The most hackneyed symbol for thinking just got an eco-overhaul.

    Make it stop, please make it stop.

    Aug 10, 2008

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