An ad that ran on Wednesday for Greenpeace in UK newspapers takes a well aimed stab at Ford.

With gas-guzzling 4x4s, the Kyoto Agreement (or lack thereof), reducing carbon emissions etc. are all hot-topics in the national press at the moment.
Activists Greenpeace make excellent use of their (donated) space to raise their point about the damage of "fashion" versus environmental issues.
Using the famous, iconic Model T Ford attracts the reader's eye, and the expansive use of white space, helps focus the reader on the key points.


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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Dabitch's picture

    Haa! That's a nice slam-ad. I like it. Who knew the model T managed 25 miles per gallon? Not bad. Real slow miles mind you, but still. ;)

    Sep 25, 2005

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