No, it's not the Points of view ad from 1986 but the Guardian are still showing you different points of view. Using the same flip-the-poster trick as the marmite rice cake snack and countless other posters used, the image is quite different when you turn it around.

BBH New York called on Israeli graphic designer Noma Ba to make these graphics for the "Points of View" campaign, tailored for the US market. Three different posters, showing the different ideas people have on the military, internet privacy and gun control by very simple design. Think of it as the low-fi version of three little piggies.

Of course, there's also a microsite that encourages readers to take a stand. Readers can also engage by taking a picture of what they support and upload it to Instagram or Twitter using #voiceyourview hashtag. The site tracks views on where voters stand and it just isn't a campaign without a hashtag these days.

As agency: BBH New York

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.