Guerrilla campaign promotes ex-prostitutes self-biographical book
To promote the book " O Doce Veneno do Escorpião" (The Sweet Scorpion Poison) a semi self biographical book written by Bruna Surfistinha who is a Brazilian ex-prostitute, the agency Torke Stunt created a guerrilla campaign with three components and steps.
It all began with the polaroids of Bruna Surfistinha sprinkled generously throughout Lisbon. Underneath her image handwritten note reads "Want to know more about me? go to www.presenca.pt XXX"
More campaign images inside.


Napkins with lipstick marks were placed in shopping centres, public toilets, pubs and sex-shops. On the napkin was a book's excerpt: " I have seen and done everything. There's no fantasy that can scare me. www.presenca.pt"

Next to fire extinguishers in public places and bookshops, stickers were placed with the text "Extinguish the fire after reading The Sweet Scorpion Poison. www.presenca.pt"
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- Considerably, this post is
10 min 1 sec ago - The modern development of the
2 hours 16 min ago - What is the name of the music
8 hours 9 sec ago - צור קשר עם קוקה קולה ישראל
1 day 13 hours ago - אני רוצה ששמי יהיה על בקבוק
1 day 20 hours ago - Name Asaad
Coca cola
Thankz
1 day 20 hours ago - What, no pitchforks and
2 days 10 hours ago - Worth it for your dream
2 days 10 hours ago - I could care less about the
2 days 11 hours ago - Okay, it may be hokey in some
3 days 21 min ago


Post new comment