To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.

"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.

The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.

For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.

CP&B Europe

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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