To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.

"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.

The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.

For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.

CP&B Europe

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.