The image for this anti-fur ad was photographed by Mary McCartney, daughter of Sir Paul and the late Lady Linda and the concept was developed by Jeremy Pemberton from IMP London. This campaign runs nationwide (UK) in November 1999 but there are already plans to translate and run it in Spain and possibly Italy.

Photographer: Mary McCartney

Comments (1)

  • adlib's picture

    Graphically it's interesting since it has only one spot colour.

    Aug 08, 2007

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.