"Harley Spirit. You're born with it." and so as the baby cuts his/her own umbilical cord we deduce that riding harley's is all about freedom. And making mom really worried. Babies are such an advertising trope, it's a little weird at times.

Advertising Agency: Momapropaganda, Brazil Creative Director: Rodolfo Sampaio Art Director: Fábio Baraldi Copywriters: Adriano Matos, Rodolfo Sampaio Photographer: Raul Raichtaler Producer: Paulo Gereissate, Fábio Baraldi

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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