Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.

Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.

You know with a name like "pink bits" I thought they could have gone way naughtier. ;)

Brand: Hawaiian Tropic Pink Bits Agency: Grey Stockholm Art director: Daniel Backman Copywriter: Marcus Nystrom Creative Director: Martin Stadhammar Final art: Sara Bellafesta, Richard Landérus, Andy Chong