Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.

Brand: Hawaiian Tropic Pink Bits Advertising Agency: Grey Stockholm, Sweden Art Director: Daniel Backman Copywriter: Marcus Nyström Creative Director: Martin Stadhammar 3D-Art: Johnny Electro

Comments (3)

  • caffeinegoddess's picture

    Haha you just had to, didn't you? ;)

    I'm not sure I'm totally digging this concept. I want to like it but I feel like they're showing something more like: "Minimize the sun, and kill off life." :p

    Mar 25, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.