Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.
Brand: Hawaiian Tropic Pink Bits
Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nyström
Creative Director: Martin Stadhammar
3D-Art: Johnny Electro

Haha you just had to, didn't you? ;)
I'm not sure I'm totally digging this concept. I want to like it but I feel like they're showing something more like: "Minimize the sun, and kill off life." :p
I knew you'd appreciate it.