There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.
Mbulelo Nhlapo, copywriter at Lowe Bull said: "With this ad for Durex, we tried to promote safe sex without lecturing the sexually active." I think you succeeded Mbulelo, good on ya.

Lowe Bull, South Africa Mbulelo Nhlapo Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • CopyWhore's picture
    CopyWhore

    Fucking great! Just hope that lads do actually open the magazine in their laps for the effect to be had...

    May 10, 2005
  • Dabitch's picture
    Dabitch

    Yeah... Do guys really sit like that with mags? Maybe.

    May 11, 2005

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