There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.
Mbulelo Nhlapo, copywriter at Lowe Bull said: "With this ad for Durex, we tried to promote safe sex without lecturing the sexually active." I think you succeeded Mbulelo, good on ya.
Lowe Bull, South Africa
Mbulelo Nhlapo Copywriter