Colenso BBDO, Auckland set out to discourage people from littering the streets of Auckland - by showing people how much rubbish is dropped around a single bus shelter in one week. Every day the crap thrown about on the streets around this stop was collected and added to the poster - this is the result after a week. Messy people us the bin!

Here is what it looked like day one, and the days after as it filled up.

Agency: Colenso BBDO, Auckland Nick Worthington : Executive Creative Director Steve Cochran : Creative Director Karl W. Fleet : Deputy Creative Director Simone Louis : Creative Bradley Averill : Creative Account service Tash Stichbury