Heinz Ketchup. More specifically Heinz hot ketchup. Get it? Sweat. Ketchup. Hot. Do I have to buy you a burger at a vinyl seated diner to demonstrate? ;)

Agency: Shalmor Avnon Amichay / Young& Rubicam Managing Creative Director: Gideon Amichay Creative Director: Yoram Levi Art Director: Gal Zakay

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.