DDB New Zealand reckons that Heinz makes food more exiting!
As for visual solutions? Jury's out.

Client: Heinz Agency: DDB New Zealand Vanessa Wu : Collective Force : Photographer The Lounge : Retoucher Toby Talbot : Executive Creative Director Mike Davison : Head of Art Damian Galvin : Art Director Carlos Savage : Copywriter Account Manager: Libby Weston-Webb
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.