358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.

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Advertised brand: HSL: Helsinki region transport Advertising Agency: 358, Helsinki, Finland Creative Director: Ale Lauraéus Art Director: Ale Lauraéus Copywriter: Antti Tähtinen Graphic designer: HP Savolainen Agency producer: Mari Romanoff Account manager: Kimmo Tupala Photographer: Lauri Eriksson Film production: Ragnar Films & Grilli Films Director: Anders Meinander Producer: Petteri Lehtinen Digital production: Into-Digital Project manager: Joni Thessman Event production: Irokeesi Oy Tuomo Hannula, Ville Koivisto, Annika Green Additional credits: Mari Flink, Jarno Ekström, Kaarina Kivimäki

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.