Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.

Client: HSL (Helsinki Region Transport) Agency: 358 Helsinki Country: Finland AD: Ale Lauraéus Copy: Antti Tähtinen Graphic designer: Mark Nurmi, Antti Salminen Agency producer: Mari Romanoff Account Manager: Veera Kivimäk

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.