Hijacked Audi campaign?


Hijacked Audi campaign?

While I was running through the central station to catch my train back down to Copenhagen in Stockholm, I spotted a strange poster for Audi. Or was it for Statoil? Or was it really a hijacked ad? I snapped a quick image with my phone so that you can see for yourself.

The poster underneath the glass shows the new sexy Audi A4, the sticker glued on top of the glass reads "rent it now at www.statoil.se/biluthyrning". Is this a real sticker-coup or did the advertisers agree on doing this campaign together? Dead clever whichever way, as it stopped me dead in my tracks and I nearly missed my train. Then again, I am ad-damaged.


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Knowing Forsman & Bodenfors who handles the Statoil account, I think they're behind the whole idea, in other words no hi-jack. They probably asked Audi if they could put their poster up tho.

All IMHO of course.

Either way it brilliant.

Apparantly there are stickers on old posters for Peugot and Golf GTI's as well, making the whole "guerilla" feel more 'real'. Ten points for execution guys!

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