Red Tettemer + Partners created a digital campaign for The Melting Pot fondue restaurants where the first 25,000 people to sign up for the Brand’s Club Fondue on April 11, 2012 get free fondue. OooH! Ew? Fun-do! Sorry.

Integrating this cheesy holiday into “The Fondue Effect” creative platform that RT+P created for the franchise organization in 2011, cheese lovers should expect to experience “The Cheese Fondue Effect” in all of its cheesy glory. In addition to microsite creative, expect to see elements of creative on Club Fondue Email, on-premise collateral, corporate and franchisee Facebook pages as well as chatter on Twitter accounts (http://www.facebook.com/themeltingpotrestaurants and @TheMeltingPot).

Chief Creative Officer: Steve Red Executive Creative Director: Steve O’Connell Creative Director: Todd Taylor Art Director: Ari Garber Copywriter: Jon Goldstein Account Executives: Susan Baraczek, Amy Kleger, Alex Muller
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment