Red Tettemer + Partners created a digital campaign for The Melting Pot fondue restaurants where the first 25,000 people to sign up for the Brand’s Club Fondue on April 11, 2012 get free fondue. OooH! Ew? Fun-do! Sorry.

Integrating this cheesy holiday into “The Fondue Effect” creative platform that RT+P created for the franchise organization in 2011, cheese lovers should expect to experience “The Cheese Fondue Effect” in all of its cheesy glory. In addition to microsite creative, expect to see elements of creative on Club Fondue Email, on-premise collateral, corporate and franchisee Facebook pages as well as chatter on Twitter accounts (http://www.facebook.com/themeltingpotrestaurants and @TheMeltingPot).