Homepro saved
Home poster
Homepro saved

I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at " at least ten times since the mid-nineties.

Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.

Client: HomePro
Agency: BBDO Bangkok
Photography: Visionary Group
Suthisak Sucharittanonta - Chief Creative Officer
Weerachon Weeraworawit - Executive Creative Director
Kajnarong Inpornvichitr - Art Director
Raj Deepak Das - Art Director
Weerachon Weeraworawit - Copywriter


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.