Homepro saved
Home poster
Homepro saved

I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at " at least ten times since the mid-nineties.

Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.

Client: HomePro Agency: BBDO Bangkok Photography: Visionary Group Suthisak Sucharittanonta - Chief Creative Officer Weerachon Weeraworawit - Executive Creative Director Kajnarong Inpornvichitr - Art Director Raj Deepak Das - Art Director Weerachon Weeraworawit - Copywriter
Commercials: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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