Lets play "what does the ad communicate?" I will be the first to admit that I'm not getting it. Sorry Siju I usually get your stuff but this time it's rather subtle. I'm overlooking something obvious, aren't I? Or is this just hard? ;) (Schwing! - she gets it)

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Client: Lychees, Bangalore, India Hedline: Hot french fries from Lychees Agency: Bhadra Communications, Bangalore, India Art Director: Siju S Nair Published: September, 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • alex's picture

    Could have done with a blob of mayo, but hey. It's another knob gag. I never thought I'd get bored with them, but I am. Guys, a knob gag isn't a concept.

    Sep 24, 2008
  • RLDavies's picture

    We can all see what it *communicates*, but what does it say about French fries? Unless there's a lot of people out there with a chip fetish.

    Sep 25, 2008
  • purplesimon's picture

    Is it me or could there be a badland site dedicated to using this kind of thought to sell stuff?

    I also want to point out that three knob gags do not a campaign make.

    Sep 25, 2008

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