Take the stars home with you

To position HOT as the cable TV network with the best shows and the hottest stars,
BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard,
onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm:
the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Executive creative officer: Yoram Levi Creative director: Tal Perelmuter Art director: Uri Dagan Copywriter: Eliad Friedman Account director: Yael Ron Account supervisor: Sigal Tzur Account executive: Nataly Ziv Planning director: Amit Koren Planning supervisor: Shani Goldberg Launched: October 2009, Tel Aviv
Commercials: 
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