Lowe Bull has sent us another print ad for the Sunlight brand, this time for the line of dishwashing liquid.

The creative idea was to convey how bright and clean dishes are when washed with Sunlight in a new and innovative way - hence the deer in the background which has the stunned look of being caught in a brightness equivalent to headlights.

"What better way to convey how bright plates become when washed with Sunlight than a deer caught in the headlights. Often simple ideas are the best," says Gareth Lessing, creative director at Lowe Bull.

Sunlight Lowe Bull

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.