To promote its “WASD” gaming brand in China, Hewlett Packard China is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform "Gamers Know."

We all know this injury (at least if you are master race) as "The Mark of a True Gamer”, a nod to those who have spent countless hours playing their favourite games but has yet to invest in a proper wrist-rest. With this image HP winks to the gamer crowd, hoping to appeal to gamers in preparation for the release of a series of ultra powerful computers over the next few months.

Client: HP China Agency: FF GROUP Ad Title: Mark of a True Gamer Brand Supervisor: Vikrant Batra Chief Creative Officers: Fred & Farid Creative Director: Huang Feng Copywriter: Jean-Baptiste Le Divelec Art Director: Alexis Chatain Agency Supervisor: Ben Chen Head of Production: Karim Naceur Agency Producer: Slim Trabelsi Photographer: Pierrick Jégou Don't hesitate if you need more information about this campaign. Best Regards
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.