Now that Kimberley Clark/Huggies has released this limited edition jeans-inspired diaper line, I'm confused as to what category to put this in. It become "wear and bling" doesn't it? The fashion-forward diapers will be available in June and July in stores and on Amazon, they're limited edition and likely modeled on the success of Liberos fashion diapers that have been available in Scandinavia recent years.

JWT, New York.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.