Art Director Rafael Rizuto from Memac Ogilvy explains:

For the first time in history, the topic of women's abuse is being majorly addressed in the Middle East. The ads were published in Lebanon's biggest women's magazine. And for this region in a very controversial way.
Advertising Agency (Name, City, Country): Memac Ogilvy & Mather Dubai, UAE Executive Creative Director: Till Hohmann Creative Director: Dalbir Singh Art Director: Rafael Rizuto Copywriter: Sascha Kuntze Photographer: Alex Sandwell Kliszynski Retoucher: Daniel Xavier Published/Released/Aired (Month, Year): January 2009