Art Director Rafael Rizuto from Memac Ogilvy explains:

For the first time in history, the topic of women's abuse is being majorly addressed in the Middle East. The ads were published in Lebanon's biggest women's magazine. And for this region in a very controversial way.

Advertising Agency (Name, City, Country): Memac Ogilvy & Mather Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Photographer: Alex Sandwell Kliszynski
Retoucher: Daniel Xavier

Published/Released/Aired (Month, Year): January 2009


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.