Humboldt Redwood is the largest supplier of redwood in California. This year Humboldt wanted to target specifiers to show them just why redwood is the best choice. In case you don't know, specifiers are the people who select building materials for construction projects. So this is business-to-business. It is also a great example of why there is no such thing as a bad category to work on because these ads are silly, fun, entertaining and effective in their communication. They'll also stand out among what I can only assume are samey ads featuring smiling contractors and half built structures. The simple quiz and 1950's vibe make these a treat.

Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Lyndsey Sotwick

Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Manager: Amber Lucas
Marketing Coordinator: Stephanie Moret

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.