Osama Cowboy
Hitler rastafarian
Mao Jazz
W Bush Bollywood

Our friends at mortierbrigade in Belgium sent in this poster campaign.

"An ad campaign made for the Belgian weekly magazine HUMO. We thought by mixing the cultures, we could even make the "worst persons" -interpret free at will- beautiful. Four different ads were placed in print in the magazine and used outdoors. The campaign proved to be very popular, with people tearing the big outdoor posters off to use at home. These were wild-posted next to the real campaigns for the regional elections."

Client: Humo Contacts: Guy Mortier, Chantal Janssens, Claudia Smeuninx Agency: mortierbrigade ( Belgium) Head of Quarters: Veerle Devos CD: Jens Mortier, Joost Berends, Philippe De Ceuster Copy: Joost Berends AD: Dieter Vanhoof Strategy: Tom Himpe Illustration: Victor Sanchez Producer: Thierry Lambot (Print Producer) Photographer: Frieke Janssens Retouching: Idéal23 Media: Posters, radio

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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