New York-based HUSH has collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of all colors and styles.

"Nike is the kind of company that continually strives to reinvent its image and reach millions through its brand identification. We relish the chance to work with such a company, aligning ourselves with the same chameleon-like qualities. In the diverse advertising community, we pride ourselves on our ability to provide a wide range of high-caliber work no matter what the project medium," commented HUSH director Erik Karasyk.

Client: NikeID Splash/Stitch
Creative Director: Heather Amuny
Design Director(s): Manny Bernardez , Scott Denton-Cardew
Producer(s): Chuck Patton, Lori Severson

Concept and Design: HUSH, NY
Director(s): David Schwarz, Erik Karasyk

Designer/Art Director: Laura Alejo
Designer(s): Jonathan Cannon, Doug Lee
Producer: Jess Pierik

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.