Ikea - Couch Breakup / Discarded furniture - print & Ambient, Australia

Link to larger image of full campaign

303 Group, Perth gives us advice in how to tell your couch it's over in a print ad (inside), and they celebrated the positive on all the discarded furniture they could find in Perth.

303 Group, Perth
Lindsay Medalia : Executive Creative Director
Richard Berney : Creative
Mark Fretten : Creative
Account service: Lee Vivian